Mercedes-Benz Launches Campaign to Support Warner Bros. Pictures’ Epic Action Adventure JUSTICE LEAGUE
Mercedes-Benz Oman celebrated the opening of the new JUSTICE LEAGUE film by hosting a private screening for customers and representatives from the media. Held at Vox Cinemas at City Centre Qurum, guests enjoyed the superhero movie and saw all of the Mercedes-Benz models in action on the big screen.
The Mercedes-Benz E-Class Cabriolet premiers on the silver screen as the vehicle driven by Diana Prince. Better known to the world through her Super Hero identity, Wonder Woman, Diana takes the E-Cabrio for a ride on a mission to speak with Victor Stone, aka Cyborg. An additional automotive highlight in the film is the appearance of the Mercedes-Benz AMG Vision Gran Turismo as Bruce Wayne’s vehicle of choice when he drops in on Barry Allen, aka The Flash, to recruit him into the League.
Initially revealed to the public in 2013, the Mercedes-Benz Design team has developed for the Mercedes-Benz AMG Vision Gran Turismo a fully fleshed-out interior with illuminated elements, racing seats and a virtual dashboard section for JUSTICE LEAGUE production purposes. Filming required the whole vehicle to be enlarged to 110% compared to its predecessor, in order to accommodate seating the film’s impressive over 1,90 m tall Bruce Wayne while maintaining its sleek-looking low roofline.
“As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the car for a super hero”, says Gordon Wagener, Chief Design Officer Daimler AG. “Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the perfect car for Bruce Wayne.”
Global Mercedes-Benz promotion via all communication channels
The Mercedes-Benz JUSTICE LEAGUE marketing campaign kicked off on October 6 with the TVC “Hard To Resist”, ahead of the U.S.release of Warner Bros Pictures’ highly anticipated movie on November 16th. The TV Commercial featured all main vehicles appearing in the film and deliver an explanation why Mercedes-Benz vehicles are “Hard to resist” even if you’re actually a super hero: https://youtu.be/9qF4pcq7RCU. The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Cabriolet, as it makes an appearance surrounded by members of DC’s iconic League. And there is another, quite different campaign motif, named “Symbols,” showing an even stronger connection between these Super Heroes and Mercedes-Benz, with a surprising take on the brand’s star.
An extensive “Making of” featurette provides film and comic fans with an exclusive behind-the scenes look at the film shoot, highlighting the main Mercedes-Benz vehicles and the tremendous effort that was necessary in order to build up the Mercedes-Benz AMG Vision Gran Turismo new interior for its big screen debut. The Making of is available at: https://youtu.be/OVCjhR7ltJM.
A leading element of the marketing campaign promoting the movie and its hero vehicles is a series of digital comic stories that have been created in close co-operation with DC’s Custom Creative Studio, has been released exclusively on Mercedes-Benz’ Instagram channels. These stories focus on the private lives of the JUSTICE LEAGUE characters’ alter egos, and present a fresh take on how a cool vehicle can sometimes save the day – even for the world’s most powerful heroes.
About JUSTICE LEAGUE
Ben Affleck, Henry Cavill, Gal Gadot, Raymond Fisher, Jason Momoa and Ezra Miller star in the action adventure JUSTICE LEAGUE.
Fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes: Batman, Wonder Woman, Aquaman, Cyborg and The Flash, it may already be too late to save the planet from an assault of catastrophic proportions.
JUSTICE LEAGUE was directed by Zack Snyder from a screenplay by Chris Terrio and Joss Whedon, story by Terrio & Snyder. Based on characters from DC Entertainment; Superman created by Jerry Siegel and Joe Shuster. Charles Roven, Deborah Snyder, Jon Berg and Geoff Johns produced the film, with Jim Rowe, Wesley Coller, Curtis Kanemoto, Chris Terrio and Ben Affleck serving as executive producers.
Available to view in 3D and 2D in select theatres and IMAX now in Oman, JUSTICE LEAGUE is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. More information is available under: http://www.justiceleaguethemovie.com/
Facts about the Mercedes-Benz AMG Vision Gran Turismo
Extreme proportions, sensual contours and intelligently implemented high technology blend to form a body that visually brings to life the breathtaking performance of the AMG V8 front-mid engine with 577 hp (430 kW) and 590 lb-ft of torque. The Mercedes-Benz AMG Vision Gran Turismo celebrated its world premiere during the opening of the new Mercedes-Benz Research & Development Center in Sunnyvale, California in November 2013. The super sports car with its hallmark Mercedes gullwing doors went to the virtual Gran Turismo 6 racetrack when the new racing game went on sale in December 2013 – as the first of the "Vision Gran Turismo" series of vehicles. The Mercedes-Benz concept car perfectly embodies the design philosophy of sensual purity. The technical details engineered with utmost precision, such as the headlamps, the front grille and even the tailpipe trim, create a deliberate contrast to the sensual design idiom of the vehicle body and bolster its breathtaking appearance on the road. While this concept car is a vision that is not committed to production, it does preview design inspirations for the future of Mercedes-Benz.