Mercedes-Benz Oman Launches ‘She’s Mercedes’ Ladies Golf Competition at Al Mouj Golf
“Our female clientele are important to us and we are always looking for innovative ways to support their interests and talents. Mercedes-Benz has always been an advocate for passion and exclusivity and golf is a sport that is aligned to our female customers’ lifestyle and passions,” explained Lawrence Good, Mercedes-Benz Oman CEO. “In appreciation of this, we have introduced our global initiative ‘She’s Mercedes’ to Oman in the form of a ladies golf competition that will not only provide us with an exciting opportunity to connect with our customers through the love of a challenge and competition but also offer them an exclusive golfing experience like no other on the PGA standard and award winning Al Mouj Golf greens.”
An inspiration platform that celebrates the importance of women to the automotive industry, ‘She’s Mercedes’ comprises select initiatives and events, in which female Mercedes fans can exchange opinions, develop ideas, and make new contacts while pursuing their interests and passions. At the heart of the new initiative, ‘She’s Mercedes’ is an extension of the Mercedes-Benz philosophy of ‘Best Customer experience’ and forms part of the “Mercedes-Benz 2020” growth strategy. The holistic approach emphasises the creation of a unique customer journey, reflecting the fascination and perfection of the luxury brand.