Triple win for Mercedes-Benz Cars Middle East at 2017 MENA Digital Awards
Mercedes-Benz Cars Middle East demonstrated its continued leadership in the digital marketing sphere with three awards at the prestigious annual MENA Digital Awards. The brand was recognised for ‘Best Facebook App’ (Gold Award), ‘Best Use of Digital’ (Gold Award) and ‘Best Use of Social Media’ (Bronze Award).
The region’s foremost digital advocates gathered at the Westin Hotel on 22nd March to attend the fourth edition of the MENA Digital Awards (MDA) to honour the region’s finest digital talent and highlight the year’s best efforts and innovations. The award ceremony followed the successful conclusion of the sixth Digital Media Forum (DMF) held earlier that day.
A Gold Award for ‘Best Facebook App’ was presented to the premium car manufacturer as it broke new ground as the first automotive brand globally to launch a Facebook Messenger Chatbot – allowing it to provide a unique real-time customer service experience with quick and easy access to information through question and answer over Messenger. This ground-breaking feature provided additional insights into customer needs, enabling the delivery of highly targeted and relevant curated information to its wide base of followers.
A second Gold Award for ‘Best use of Digital’ and Bronze for ‘Best use of Social media – medium budget’ were also presented. The digital work was recognized for being the first automotive brand in the Middle East to engage customers through enhanced lead ads such as thumb stopping creatives, immersive images and targeted ads based on audience interest – creating an individualized customer experience. With the added support of the Messenger Bot, instant communication with customers spurred interest and assisted in generating a 700% increase in the number of test drives booked in 2016.
Lennart Mueller-Teut, Head of Marketing & Communications at Mercedes-Benz Cars Middle East, said: “We are honoured to be recognised for our digital efforts. Mercedes-Benz is dedicated to creating a one-of-a-kind digital experience for our audiences. The awards bear testimony to our determination to transcend the boundaries of conventionality by implementing innovative digital initiatives.”
“The MENA Digital Awards are an inspiring platform that spur creativity and encourage competition in the digital world. Mercedes-Benz is pleased to be part of this effort to recognize the region’s foremost talent and reward excellence.”
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About the MENA Digital Awards
The MENA Digital Awards (MDA) is a bespoke award show to promote digital innovation and media in the MENA region. It is the first awards to honor digital efforts within the region.
Coupled with the Digital Media Forum (DMF), the MDA offers the ideal platform to recognize excellence in the use of digital technologies and media as well as to honor the people and brands behind this progress that takes the communication industry to the future. The DMF and MDA are the brainchild of Mrs. Najla Mazboudi, the well-known 27 year communication and media veteran and renowned figure in MENA.
Media & Public Relations Senior Executive
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5092
Email: [email protected]
Regional Account Director
Phone: +971 (0)50 570 6785
Email: [email protected]
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