Middle East arrival of AMG Driving Academy to transform motorists into racetrack pros

14 Jan 2013
Abu Dhabi, UAE - No longer is speed, performance and thrills enjoyed on the racetrack exclusively for the pros. The Middle East arrival of the high-performance AMG Driving Academy training programme promises to push driver abilities to the limit in a premier selection of the latest AMG vehicles on one of the world’s most testing racetracks, the YAS Marina Circuit. Under the guidance of professional instructors and among fellow AMG enthusiasts, it's a high-speed, gut-twisting, adrenaline-packed driving adventure like no other.

Teaching drivers to harness their full driving potential to reach unexpected levels, the AMG Driving Academy ADVANCED level UAE programme provides the knowledge and experience for perfect control of vehicles, coupled with great passion and the utmost in driving enjoyment. Participants are catapulted into driving greatness in the most captivating AMG high-performance models currently available, including the CLS 63 AMG, E 63 AMG, C 63 AMG, C 63 AMG Coupé and the SLK 55 AMG roadster. 

The flagship of the academy, making its Middle East debut at the media launch and first intake of the AMG Driving Academy on 9thJanuary, is the newly launched SLS AMG GT - evolved through the incredible success of its brother in arms, the SLS AMG GT3, which announced its arrival in the 2011 season by securing 26 victories in the FIA GT3 Series. Making its first ever track debut for regional media at the launch was the SLS AMG Roadster - a perfect synthesis of open-top driving pleasure, outstanding driving dynamics and systematic lightweight construction, with the overall visual appearance of the new two-seater marked by its purist design.

Briefing the drivers at the academy, Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars Middle East & Levant, said: “Everything Affalterbach puts into AMG vehicles was learned at the track, so it makes sense that enthusiasts can now share in that too. 2012 was the Year of AMG in the Middle East, with a record number of drivers getting behind the wheel to feel the precision, power and emotion of AMG. With the AMG Driving Academy, our customers can now experience the full passion of AMG driving performance, developing new found skills to explore the extreme limits of what these machines can deliver.”

“The AMG Driving Academy’s ADVANCED training ensures safe and confident reactions. With the dual personality of AMGs - at home both on the track and the drive to the office - these are skills that not only deliver maximum enjoyment of track racing, but also the well-being of our customers and their families on even the most challenging public roads,” added Bernthaler. 

The AED 7,750 single day AMG Driving Academy ADVANCED skills programme concentrates on developing driving skills and sporty driving. In addition to the fundamentals of driving physics, the theoretical introduction primarily covers cornering technique, the ideal line and braking points. The mode of functioning of the various driver assistance systems, safety rules and driver behaviour also play a central role in this unit.

Section training on the race circuit sees the instructors explore in detail the particular characteristics of each section of corners, while guided driving behind the instructor makes it easier for the participants to identify the ideal line and braking points. 

An AMG driver training team are on hand to answer all technical questions about the vehicles, and can accommodate two groups of 10 participants each. One instructor is assigned to each group and two participants share each car. The event rises to a suitably thrilling climax with the chance for the participants to sit in the passenger seat as a professional racing driver takes them for a spin in the SLS AMG GT Race Taxi.

The new SLS AMG GT was born to perform and with enhanced driving dynamics, further pushes the boundaries of this already legendary car’s capabilities and passionate driving enjoyment.

With a maximum output of 591 hp the optimised AMG SPEEDSHIFT DCT 7-speed sports transmission and the redeveloped AMG RIDE CONTROL Performance suspension, the SLS AMG GT – which is available both as a Coupé and a Roadster – has raised the bar even higher. As a further highlight, the new high-quality AMG designo Exclusive STYLE leather is now also available as an optional extra for all SLS AMG models.

Masculine and decidedly athletic with darkened headlamps and tail lights as well as red-painted brake callipers, the new SLS AMG GT also features a unique look. The wing-shaped cross fins and the star recess in the radiator grille retain a high-gloss finish, as do the exterior mirrors and the fins on the bonnet and wings. The AMG logo on the right of the boot lid also features the additional letters "GT", letting other road admirers know this is no ordinary SLS AMG.

Thomas Buehler, Head of AMG Middle East & Levant, said: "The new SLS AMG GT demonstrates the incredible potential that lies in AMG's super sports cars. With even higher levels of performance and design details, the SLS AMG GT excites the moment one lays eyes on it, reaching a roaring crescendo as it demonstrates its prowess and performance on the race track."

One look at the technical specifications highlights the fact that AMG has succeeded in enhancing the dynamic profile of the SLS AMG GT even further. The maximum output of the AMG 6.3-litre V8 front mid-engine is 591 hp at 6800 rpm, while the maximum torque is 650 Nm at 4750 rpm. The SLS AMG GT accelerates from zero to 100 km/h in 3.7 seconds, and can reach a speed of 200 km/h in 11.2 seconds.

AMG Driving Academy arranges complete incentives 

The AMG Driving Academy also arranges complete incentive trips for companies, customers or business partners. The programme covers all types of individual wishes, including AMG factory tours, a guided tour of the SLS AMG production plant in Sindelfingen, guided excursions with the latest AMG high-performance vehicles, race track training or visits to motor sport events including a full supporting programme followed by evening function, for example. A personal incentive scout puts an exciting programme together and is on hand during the event, attending to all participants' needs and ensuring that they take a wealth of wonderful memories away with them.

AMG social networking

Speed demons wishing to register for the AMG Driving Academy can do so via a dedicated website at www.mb-me.com/ADA.
The AMG Driving Academy’s Facebook page, www.facebook.com/AMGArabia, and website keep customers and fans up to date with all activities, exciting event reports and glimpses behind the scenes.

Note: For additional information please download the full press release in Word Format from the 'Downloads' section above.


For more information, please contact:

Ali Kherallah
Public Relations, Daimler Middle East & Levant
[email protected]
Mob: +971 50 9006069

Nick Langmead
Press Contact
[email protected]
Mob: +971 50 8847964

Bassam Saifi
Press Contact
[email protected]
Mob: +971 50 2838085

Further information from Mercedes-Benz is available online at: www.media.daimler.com