Record breaking 10 months of double digit growth for Mercedes-Benz Middle East and Levant
The new records are testament to the success of Mercedes-Benz Middle East and Levant’s ‘Year of the SUV and AMG’ 2012 sales strategy, building on the success last year. SUV sales increased 25% over July 2011, led by 50% month on month (MOM) growth from the newly launched M-Class - pairing performance with sophistication. The evergreen G-Class continued to assert its dominance in the segment, with 19% more customers lured by the resilient icon’s rugged charm.
The fires of Affalterbach were given a high-octane sales boost, with July sales for the precision Mercedes-AMG performance division turbo charged by 178% over the same month last year. Feeding the flames of Affalterbach’s success was an astronomical increase in demand for the bi-turbo AMG version of the fashionable CLS 63 AMG four door coupé.
The beast in a business suit E 63 AMG executive saloon increased 20% YTD, with five times more people buying the newly launched 0-100km/h in 4.7sec ML 63 AMG. Still refusing to rest on its laurels, the relentless success of the G 55 AMG grew sales 65% MOM, together with its newly launched G 63 AMG and G 65 AMG variants.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “The unprecedented success witnessed in 2012 so far both regionally and in our country markets is very encouraging as we aim for a best ever year. With yet more new launches of exciting models planned, we are confident that we are on track towards reaching our goal of a regional record for the brand that promises ‘The best or nothing’.”
Further expecting to boost sales is the recent arrival of the lightweight, athletic and luxurious Mercedes-Benz SL Roadster. Powering Mercedes-Benz across the finish line will be the launch of the new facelift GLK later this year.
For more information, please contact:
Public Relations, Daimler Middle East & Levant
Mob: +971 50 9006069
Mob: +971 50 8847964
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Further information from Mercedes-Benz is available online at: www.media.daimler.com