Record breaking 10 months of double digit growth for Mercedes-Benz Middle East and Levant

22 Aug 2012
Dubai, UAE - The Olympics were not the only place for record breaking performances in July, with Mercedes-Benz Middle East & Levant taking the gold in a flurry of best ever sales results. New records include a marathon 10 consecutive months of double digit regional growth, with year to date (YTD) sales up 16% on 2011. Regional distributors in Abu Dhabi, Bahrain, Kuwait and Qatar also celebrated from the top of the podium with best ever July country sales.

The new records are testament to the success of Mercedes-Benz Middle East and Levant’s ‘Year of the SUV and AMG’ 2012 sales strategy, building on the success last year. SUV sales increased 25% over July 2011, led by 50% month on month (MOM) growth from the newly launched M-Class - pairing performance with sophistication. The evergreen G-Class continued to assert its dominance in the segment, with 19% more customers lured by the resilient icon’s rugged charm.

The fires of Affalterbach were given a high-octane sales boost, with July sales for the precision Mercedes-AMG performance division turbo charged by 178% over the same month last year. Feeding the flames of Affalterbach’s success was an astronomical increase in demand for the bi-turbo AMG version of the fashionable CLS 63 AMG four door coupé.

The beast in a business suit E 63 AMG executive saloon increased 20% YTD, with five times more people buying the newly launched 0-100km/h in 4.7sec ML 63 AMG. Still refusing to rest on its laurels, the relentless success of the G 55 AMG grew sales 65% MOM, together with its newly launched G 63 AMG and G 65 AMG variants.

Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “The unprecedented success witnessed in 2012 so far both regionally and in our country markets is very encouraging as we aim for a best ever year. With yet more new launches of exciting models planned, we are confident that we are on track towards reaching our goal of a regional record for the brand that promises ‘The best or nothing’.”  

Further expecting to boost sales is the recent arrival of the lightweight, athletic and luxurious Mercedes-Benz SL Roadster. Powering Mercedes-Benz across the finish line will be the launch of the new facelift GLK later this year.

 

For more information, please contact:

Ali Kherallah
Public Relations, Daimler Middle East & Levant
[email protected]
Mob: +971 50 9006069

Nick Langmead
Press Contact
[email protected]
Mob: +971 50 8847964

Bassam Saifi
Press Contact
[email protected]
Mob: +971 50 2838085

Further information from Mercedes-Benz is available online at: www.media.daimler.com