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Strategic partnership between Emirates Motor Company and Liebherr to penetrate the UAE market

07 Sep 2017
Emirates Motor Company (EMC) Commercial Vehicles and Liebherr will be supplying 200 units of Mercedes-Benz Actros trucks with mixers to help firms across the UAE deliver on their infrastructural commitments to the growing landscape.

Sept-07 Strategic partnership between Emirates Motor Company and Liebherr to penetrate the UAE market

The partnership will comprise a supply of 200 Actros 8x4 with 12 CBM Liebherr Mixers, out of which 100 units will be supplied to one of the largest ready mix companies in the UAE. The state-of-the-art technology will come with a ‘Connected Trucks' concept where a unique Fleetboard system will be used for vehicle tracking and driver’s performance measurement. The combination of Mercedes-Benz chassis and Liebherr mixer bodies are a perfect technically coordinated fit and form reliable and high quality truck mixer units.

EMC is the authorized Mercedes-Benz distributor in the Emirate of Abu Dhabi and the flagship company of ALFAHIM. It will supply top-of-the-line Mercedes-Benz commercial vehicles with a five-year extended warranty. Plus, a comprehensive repair and maintenance contract for five years will be included with full support all over the UAE.

Additionally, EMC will provide drivers’ training courses for enhanced safety on the road and economical driving techniques.

Bilal AlRibi, General Manager of EMC CV, said: “We are excited about our partnership with Liebherr as we continue to support Abu Dhabi and the UAE reach their visions. Our aim is to provide the best vehicles and technology to meet the needs of our client’s business. Nothing fits this description better than the Mercedes-Benz brand promise and EMC’s commitment to service excellence.” 
Liebherr has contributed significantly to the rapid expansion of the United Arab Emirates, and worked on various notable and high profile projects.

Liebherr’s Marketing & Sales Director Markus Mueller said: “This strategic partnership with EMC aims to increase our existing mixers to address the growing demand in the infrastructural industry where comfort, economy, driving dynamics and variety are concerned. It is also the result of our business expansion strategy in this market”.